allison hoover
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Burger Chef

Our challenge was to relaunch a dead brand using social media, so we chose Burger Chef, a fast food restaurant that once outnumbered McDonald's. Our insight was that there is nothing worse than ordering your fast food meal only to discover that your order was completely messed up - instead of no mustard, they slathered it in extra mustard. There, the idea for ultimate burger customization destination was born.